Authored by Ion Saliu on May 11, 2012.
The kid outgrew his pants but not his skull. With deluged power came over-abuse. I won't lay out here the entire philosophy of being outgrown by oneself. I will only point out to the articles I previously wrote on this kid, Google. Their royalty or one-word unique name was derived from a word created by a… kid. When you can't say a huge number, call it GOOGOL. And thusly the mathematicians established 1 googol to be equal to 1 followed by 100 zeroes. There are links at the end of this quite long page on my take on Google.
Basically, during the period between the end of March – beginning of April 2012, my website experienced a sharp increase in traffic and AdSense revenue during the Mega Millions frenzy (over half a billion dollar jackpot). Of course, I was very happy! Google itself stimulated my happiness. The AdSense team sent me several messages in the format: “YAY! The traffic to your site surged!” After the frenzy ended, it looked like Google punished my website for that increase in traffic and AdSense revenue… as if I should have paid them some...
During that period, my site received many more referrals from Google search and other search engines. After the Mega Millions frenzy ended, the number of Google referrals dropped to worse than three times the level in normal periods (i.e. without search frenzies). Still, now, I receive the same traffic from other search engines as before the frenzy.
I don't see any other reason. Virtually, I made no changes to my website. Actually, my site enjoys now higher traffic from bookmarks than before the Mega Millions "irrational exuberance". Most visitors greatly appreciate what they had just come across.
I received a mysterious and cryptic email from Google. Basically, they stated there was no hand-made spam at my website, but the traffic dropped because of the new algorithms! What I noticed, however, the new algorithms did not hurt sites with much lower content! The proof is that the number of bookmarks to my site TRIPLED, while the number of Google referrals dropped to ONE THIRD!
Then, I realized that was yet another one of those huge problems Google, the restless kid, has created cyclically. For example, Google created and discontinued over 25… Google services! You are not alone if you've had big headaches! I went to the forums specially created by Google for webmasters. (Incidentally, it's one more subtle ploy to keep webmasters enslaved to Google!) I entered the most relevant forum, the one related to indexing and ranking:
Hey, yet another Google update, yet another debacle! Actually, this one was a… twin update: Panda, followed immediately by Penguin. It stank a lot like an older infamous Google update: the Florida Update (November 2003). I started a thread in the special-purpose Google Webmasters forum: “Google Panda/Penguin Updates: Florida Update Redivivus”.
One can see how many people cry foul in this Google Webmasters forum. Many a webmaster was severely hurt by these 2012 updates. They are complaining, and so am I.
I was not aware there was another asphyxiating Google update, like in 2003 (Florida update). It happened during the period end of March – beginning of April 2012. I received a message in my Webmasters Tools account. Google praised me for a spectacular rise in traffic. There was also the exclamation “Yay!” It was the period known as the “Mega Million Frenzy” (when the jackpot reached over $600,000,000).
Then I searched more and I landed in this forum. I replied in a couple of threads – all complaining about this draconic drop in traffic caused by the so-called “Panda/Penguin updates”. It reminded me of another infamous Google update: the “Florida Update” (November 2003).
After the Florida update, commercial pages were dropped or, at least, moved way down the rankings. Most webmasters and SEO experts realized immediately that Google was maintaining a list of MONEY WORDS. Based on that greedy list, the non-commercial (informative) sites were listed at the very top of search results. Meanwhile, all commercial sites were most likely dropped from the first 10 or so result-pages.
Clearly, the intent was to force commercial sites into advertising (Google AdWords), thusly allowing Google to make a lot more money.
I certainly understand the policy to a reasonable extent. Everybody wants money, and that's not a sin. For example, my case: I am a commercial site. I earn from Google AdSense. More importantly, I sell software via paid membership. Indeed, the earnings of my website experienced a real boom. Google search made the greatest contribution – and it was for FREE!
There was another Google search debacle: SERVITUDE to the Communist régime of China. Google accepted to ignore the best sites of China or the world IF they were on the ban-list of the Communists. Google served the interests of the Communists, while hurting great sites where people exercised their freedom of speech. Google realized the hideous sin they had committed and broke the deal with the Chinese Communist régime.
Google search had also amended the Florida Update.
These new crazy updates (Panda/Penguin) must be also amended, if not annulled. It's for the good of man, all men (Homo sapiens).
You guessed it again! My post was deleted in a couple of hours. It was aggravated cowardice, because they told me later that my thread was only… moved! But it is impossible to guess that — it's in a well-hidden forum!
But why was my post deleted? Other posters have espressoed (expressed) much harsher words… I “tink” I used a very intelligent word that might attract the attention of the U.S. Federal Trade Commission (FTC). The concept in focus is MONEY-WORDS.
After the Florida update, commercial pages were dropped or, at least, moved way down the rankings. Most webmasters and SEO experts realized immediately that Google was maintaining a list of "money-words". Based on that greedy list, the non-commercial (informative) sites were listed at the very top of search results. Meanwhile, all commercial sites were most likely dropped from the first 10 or so result-pages.
Clearly, the intent was to force commercial sites into advertising (Google AdWords), thusly allowing Google to make a lot more money.
Google survived the Florida update mainly because Yahoo and MSN search (now Bing) were even more stupid than Google. Based on that experience, Google revived Florida through two zombic incarnations: Panda and Penguin.
The most nose-biting shock I encountered was reading the blog of the mentally-disturbed Google specialist who lead these two insane search updates, Panda and Penguin. There is a huge outcry in the Comment section of the blog. More than 900 comments (as of May 10, 2012) that have not received one single answer from the Google bully or anyone else in an official Google capacity. The Penguin blog URL follows, but Google might overreact and delete it:
There are some forceful opinions expressed in the Comment section of that official Google blog! None of the opinions is positive… In fact, all opinions are at the extreme-right end of the segment (close to 200% negative, that is, that it is!) There are calls for bulk-complaining against Google to the U.S. Federal Trade Commission (FTC). There is a strong recommendation to totally drop Google as the favorite search engine and use instead an surprisingly good and non-intrusive search engine named DuckDuckGo.com.
Comment by Viper217 -
Google poisons its own search well?
The commercial tensions of turning a buck have perhaps skewed Google's intentions of providing a better search experience for users, to one of placing commercial sites who are paying them to place their sites higher in the rankings.
The US Government and the EU look very unfavourably at a monopoly company that 'abuses' its pre-eminent position e.g. Microsoft has been brought to heel by both legislatures.
As business owners are penalized and users find irrelevant search terms they will move away from Google (way of the DODO springs to mind for a search engine that can't find relevant stuff)
Perhaps Google is not positioning your site in its search engines because you didn't pay enough for top spot? - perhaps this could be seen by lawmakers as a form of racketeering/extortion?
Only Google knows, and only Google cares - the new CEO came from Paypal - perhaps monetization at the big G now takes a higher position than "a good user experience"
Making Monet online - google vilifies a lot of Internet Marketers for their approach - yet Google operates in an arbitrary fashion with no oversight.
Google can't have it both ways, they can't be the last bastion of open user search, while at the same time penalizing genuine business.
Interesting times - I just feel for people who are trying to make a living in the World recession, while eggheads at the Big G tamper with people's lives.
Comment by SelfMadeWealth -
: “Three of my sites with no duplicate content, no spun text, optimized with proper meta-tags and no keyword stuffing which previously ranked on the first page for the past two years have suddenly disappeared completely. I don't see the point of mentioning individual websites here but blank blogs are sometimes still ranking and totally irrelevant websites to the key phrases searched for so the latest update hasn't done anything to improve that situation.”
comment by kadra dams –
“This to me proves - once again - that Google is totally unreliable to create a stable business. Entrepreneurs take note. We need more transparency and trustworthiness from a search engine and Google is not it.
We need a new search engine that webmasters can actually trust. Google just gives us vague guidelines that can mean a thousand things and wonders why people hate them!”
Comment by Lucy -
“Search for 'python hosting', www.python-hosting.com is #3, a single page website, with the only word - "OK". It's a joke...”
Comment by Stephan -
“Google, do you want to be god? Do we have to live in constant fear of you and your wrath?
I've not been hit this time, but I live in constant fear. As a blogger I focus on content - I love writing.
The reason why I'm into SEO is only because you make me! Because I've been hit by your "Spam penalties" more than once.
If you want us to focus on good quality content - LET US! Be a reliable partner and not an angry god, who brings in some floods every one or two months.”
Comment by Andreas -
“Anyone remember on Altavista? Google was able to crush them in less than a year, because AltaVista results were too easy to manipulate / to spam. Google has become popular, because they were able to deliver highly relevant results to the end users.
In the last years there is grown a big backlink business, that doesnot create any real value. When people are doing SEO they usually do not do, what Google recommends like creating high quality content...”
Comment by Rob -
Here google I will make it easy for you to eliminate webspam. Just lock the following domains into the top 10 results and call it a day... anyone else can just sign up for AdWords...
This is where it's heading anyway…”
Comment by travelagent -
I know this has all been posted before, But I feel some may not have seen it, I have read some things on Forums and even on Facebook of people that have filed a complaint! I did, most of the info, does not need to be filled in, but you will need to write your complaint out. Take the time, it may help!
According to NY Times, Google will be reviewed by the FTC:
Federal regulators escalated their antitrust investigation of Google on Thursday by hiring a prominent litigator, sending a strong signal that they are prepared to take the Internet giant to court.
“The Federal Trade Commission is examining Google's immensely powerful and lucrative search technology, which directs users to hundreds of millions of online and offline destinations every day. The case has the potential to be the biggest showdown between regulators and Silicon Valley since the government took on Microsoft 14 years ago.”
For those who suffered dearly on this update - business wrecked, site missing from listing, loss in revenue, you should know that you can report this to the FTC.
The complaints will carry weight if it's done in bulk.”
Comment by Ryan1241 -
“Sign the 'Google Please kill your Penguin update' PETITION
Jason Lorense said...
“Dejected, destroyed and feels like committing suicide, because I lost my job and now have nothing to feed my children. Thanks for all that google, but remember Karma strikes back. What goes around comes around and I'm sure you'll do great in life with millions of people's curse for destroying their lives. Good job, may god help you (criminals)!”
“Most webmasters did not try to game the system. The fault lies with Google because they've relied so heavily on backlinks over the years. Many white-hatters have been forced to use grey or even black-hat techniques in order to compete with competitors that were using black hat techniques to rank well.”
“I just searched for "Cialis" which is pharmaceutical drug (to combat impotence), and #9 is a web design company, while #10 is a site for the Starcraft video game. Neither of these sites has anything to do with Cialis. This is only one example of thousands of keyphrases that show up results unrelated to the term.”
I'm beginning to wonder what the requirements are to become an engineer at Google. They might as well be on drugs!
. “Someone copies your site, Dracgoogla penalizes the original site, not the site that copied. Someone spams your site with backlinks and google penalizes your site. I guess they think everyone has a budget like them that can remove all these bad links, or fill out hundreds of DMCA reports at a fee.”
Leopoldo Hewitt said...
“Google are also losing money on advertising and by taking out a lot of legitimate adsense sites they are actually shooting themselves in the foot and will upset both advertisers and webmasters. Chapter 11(bankruptcy) may be sooner than they think.”
“I just informed the Federal Trade Commission (FTC) about this. Now, everyone can damage other people's websites by doing Negative SEO. Google's algorithm allows this. This is against the ANTI-TRUST LAW in U.S. Google is a monopoly company and it misused its monopolist position to let others punish other people's websites via the system which Google allows.
Here is the link:
There are 6 steps you should follow to complain Google at Federal Trade Commission. It will only take 5 minutes.”
“Guys! We NEED to promote duckduckgo.com wherever you go. Make a post on your facebook.com account how google is not working well anymore and a friend told you about duckduckgo and you tried it, and it works GREAT! That 50, 100, 500 friends will tell their 50, 100, 500+ friends and so on. Also I run a computer repair shop. With my customers permission I will change their homepage to duckduckgo.com, and show them how great it is. Google ONLY has the power WE the people give them! If everyone tomorrow stopped using google, they would be a "dead DUCK!" ;)”
“A long time ago Google used to be a Searh Engine, now you're just big business. This and previous updates have little or nothing to do with improving serps. It's all about your next quarter results.
You spam us all the time, with your Adwords ads, your emails to get on Google plus, or to invite more people into GMAIL.
You don't like too many ads above the fold? Why don't you give the example and remove yours?
With your Webmasters tools and Analytics, your PR guy Matt Cutts, you've fooled millions of webmasters. Making them believe you care.
I just tested this http://duckduckgo.com search engine, and it's amazing how good the results they serve are. It just proves you guys made billions from something that's really not that hard to do. You guys were in the right place at the right time but if you continue like this you can bet that my grand children won't "google" much.
Go duckduckgo.com !!!!”
“The Panda updates have been put in place to target the tens of thousands of website owners who have used SEO companies to help them appear on any search results and FORCE them to hire Google via Adwords of Adsense to drive traffic.
This is in an effort to show Google's shareholders that sales are up because of all the scrambling webmasters who are looking to the plug holes on their fast-sinking ships, have now have now resorted to Google for those services.
But remember, Google: you have done this at the expense of search results. Your search results are no longer relevant and turn out garbage. You have sacrificed your footing for a quick buck. Your stocks maybe rising temporarily, but this will soon end when the many that are searching, realize that Google's search results are now garbage and they will go to Bing, because their search results are relevant.
You may be lining your pockets now, but once you have lost the confidence of the end users, your fate will be sealed and you will follow in the footsteps of other search engines like AltaVista or Yahoo who disappeared or fell from being the preferred search engine, just because they got too cocky and full of pride.
With great power comes great responsibility. Tens of thousands of businesses that employ a number of people are now facing the inevitable outcome of having to close their doors because of your actions. Your hands are stained with blood and the pain that you have caused. At least one has already committed suicide. Shame on you Google and everyone that works there for your greed.”
“Attorney Beth A. Wilkinson, the same one who is filing a lawsuit against Google, on behalf of the FTC, is probably looking for more evidence for the FTC case. They are filing this lawsuit because of Google Monopoly strategies, privacy issues, and taking out the little guy of the searches so they can sell there products.
If we bring more evidence like what has happened to thousands of small companies and has affected millions of lives because of jobs lost, this lawyer can probably due some real damage. Remember, Google is trying to coerce people to use Google AdWords. The only thing that is left in the organic searches is Big corps and thin sights with little substance.
HERE is her email. Let her know what happened to you and give her a link to this forum and many others that are talking about this subject.
[url=http://gizmodo.com/5875571/google-just-made-bing-the-best-search-engine]Google Just Made Bing the Best Search Engine[/url]
. “Everybody tells that Google is wrong with this last update, but I will prove it with some wrong search results examples! Google, we want a press release where you admit your mistake or you announce a new update soon. Don't let us fire all our employees and close our quality websites, say something about this!
1. Web Hosting
Website - www.xeromi.net
Website - www.montgomery.edu
3. New Shoes
Website - Youtube Video Song
Website - www.interpretive.com/rd5/index.php?pg=ns
4. Best Web Hosting
Website - www.bestwebhosting.com
This website is created by a 4 years old I think!
Website - http://www.kidsoc.org
A website that has nothing to do with Ambien :))!
Those are only 5 examples! I know another 20 examples in my country and a lot more on google.com! Why do you run this update google? Do you want people to pay for AdWords? Or what is your interest? They will pay for a while, but after that you are broke! Are you on long-term or short-term? Will Google be for sale?
“Here's another winner. Search 'pregnancy miracle' - you get this spun gem at #7 - this is spinning in 2 different languages? That was exactly what I was looking for when asking about pregnancy!
'Senator ar-t.ev a supoorter associated with Governor Frar of New York, in tr.at the s asp.rations to'”
“We're all just better off using a non discriminative search engine. www.duckduckgo.com”
“@Johnny , you are fool and an arrogant one even! How do you dare say that EMPTY page is not high quality and relevant? If Google says it is, it is! You are wrong, period. And even if you are not, Google is right anyway!
Let's all move over to Bing, seriously!”
“Google, you cannot show all 10 paid listings on page 1. RIGHT? Stop pissing off webmasters. Wikipedia is not going to open a "baby gifts" shop.
CNN, about.com and every big site is not going to offer shoes, gifts and payday loans.
What's the point of having "INFORMATIVE HIGH AUTHORITY SITES" on top?”
Marksaid... This update is causing more harm than good. Having said that, as an experiment, I have recently de-ranked one of my competitors by blasting it with crap links and crap articles. Way to go, Google! Me thinks people will be switching to Bing and other search engines pretty sharpish.
Millions of examples regarding "the new DracGoogla policy to improve users' searching experience"... How about axiomaticism? It's all about TRUTH of the TRUTHS, right? Look what the greedy and misery-hungry Penguin puts on your search tables:
Honestly, it's a crime that a webpage like this one even appears in searches, even after position 1000000! It's an affront to intellect and reason just for being indexed! Yet, that “page” shows up on the first search-result page at “new, improved Google”...
I discovered how hard it is to change the Goggle search settings to show more than 10 results per page. For example, I want to see 100 results instead of those “top 10” (a collection of advertising crap, as many searchers say). One unassuming searcher opened a thread in Google Help forums for the reason:
“Being forced to filter past the first 10 highest paying Google client-laden results before I can get anything legitimate to read.....sucks…”
(”Why So Hard To Show More Than 10 Results Per Page?")
How clear is that?! “Instant predictions”, huh? Cuckoo-speak, Google-speak??
And it STILL doesn't work properly all the time!
Before Panda, it was as easy as a breeze — just set number of results to display on page! You could also make it the default, so you didn't have to change the settings again and again... every time after you clean up your computer (a necessity of sanity!) Now, you have to always go to google.com, click on the Tools button, and then change Search preferences…
It ain't tricky at all what Google started to do after Panda/Penguin — IT IS ON PURPOSE! I talk as an online advertiser. Google is between Scylla and Charybdis… between a rock and a hard place!
1) On one hand, the advertisers pay so much more money bidding on their ads being displayed ON THE 1ST PAGE OF SEARCH RESULTS = 10 LINKS. IF the search results contain more than 10 links per page, Google can be SUED by angry customers who were ROBBED by the extra money they paid for appearing on the 1st results page.
2) On the other hand, Google DOES NOT inform the customers (unassuming searchers) that they MUST ask for 10 SEARCH RESULTS ON A PAGE ONLY. That openly expressed requirement would make searchers wonder and thus discourage them from using Google. The searchers would become aware that Google MISUSES searcher for advertising CUSTOMERS primarily.
3) The new search algorithm (Penguin) degraded the quality of search results INTENTIONALLY. Google wanted the searchers to realize that the ads are significantly more valuable than the search results themselves. Therefore, more and more searchers will click more and more often on the AdWords links. Therefore, the lifeline of Google (revenue from advertising) will be assured for decades to come. They don't want to go the dinosaur's way like previous giants (Lotus, WordPerfect, dBaseIII Ashton-Tate, IBM soon...)